Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal.
It’s the central hub for all your food truck marketing, and not only does your food truck website need to be mobile friendly, it also must be user friendly and provide all the necessary information.
Because a website is essential to your business, let’s look at the 10 benefits of having a great food truck website.
If people don’t know your location, they can’t find you to purchase your food.
Your website provides the first stop in your visibility. It tells website visitors where you’re parked each day of the week. It also includes information about your food truck to people who may not be familiar with it.
What’s more, your website can be full of photos. Your great looking photos will tell website visitors more than words every could.
You’ll want to post photos of your truck at different locations, share photos of your menu, and you can even highlight customers enjoying their food.
When someone searches for food trucks in your city, you want yours to pop up. One of the best ways to do this is to ensure you have a website that pops up in search engine results.
You want your food truck website to show up at the top of these search pages. If you don’t have a website to send people to, Google won’t have anywhere to send them.
The other benefit of your website is you can put Google Maps right on your website. Why? You want to do this because your location often changes every day, so putting a Google Map on your great food truck website is of particular importance.
When you put Google Maps on your website, your customers can find your food truck easily. When they can find you, they’ll visit you more often.
With a strong marketing strategy, your website is the central piece. All of your social media marketing, pay per click marketing, email marketing, SMS marketing, and more revolves around your great website.
Your website can help direct people to your social media platforms. It can house your email sign up form. Your website is also the place where you can include your blog and place your specials, linking to both from your email marketing campaigns.
Another vital benefit of having a great food truck website is the ability to use it to build your reputation.
Your website is often the first impression people have of your food truck. So, first, you must have a website. Second, it must be mobile-friendly. Third, it must be user friendly and fast. All these items together build trust.
Another benefit of having a website is the ability to highlight your menu.
Many food trucks shake up their menus on different days of the week. When you have a website, you can lay this all out for your website visitors, so they know what to expect.
You can also use beautiful photos to showcase your menu and delight your potential customers. These photos can draw them in and bring them to your location.
Speaking of location, your website can also highlight your different locations each day and each week.
Your website, combined with your social media platforms, provide all the information to locals on where to find you and when. Combined with Google Maps, and you’ve got an even bigger win when showcasing your location.
Another feature of importance on your website is your use of social media links.
Your website can host links to all your social media platforms in multiple places on the site. This helps people find you and follow you on places like Facebook, Twitter, and Instagram.
Social media is integral to your overall digital marketing, and by hosting the links on your website, you can send more people to your platforms. (tweet this)
It’s also a good idea to embed your content right on your website pages so people can see your Facebook and Instagram feeds. This encourages them to click through and follow you. It also often keeps users on your website longer.
It also keeps fresh content on your website.
You may know that having Google, Facebook, and Yelp reviews is integral to your food truck’s success.
Many people turn to reviews and testimonials before deciding where to eat. What’s more, according to one study, 97% of people read reviews for local businesses.
Because so many people are reading online reviews, if they have a choice between two food trucks, they’ll more often choose the one with the best reviews.
Your website can also play host to these Google, Facebook, and Yelp reviews because you can embed them right into your site.
Another benefit of having a great food truck website is for the online ordering capabilities.
Integrate online ordering on your website and cater to busy people who want to order in advance.
Today’s busy customers want to place orders online and pick them up at your truck without waiting online.
This is a great tool to use in your city and can help you beat the competition because many food trucks aren’t using online ordering.
Finally, the last benefit is the ability to advertise catering options.
Catering is a place where many food truck owners thrive. To benefit from catering, use your website to advertise your catering options and let people know you offer this service.
People looking for a place to eat are searching online, and they’re often doing it from their mobile phones.
Make it easy for them to find you by having a great food truck website.
Fine tune your site so it’s professional, mobile-friendly, fast, easy to navigate, and beautiful.
Gain an edge this year and get a leg up on the competition with your either new or refreshed website. Use it to highlight your menu and your locations, and you’ll soon find your profits on the rise.
At Restaurant Engine, not only do we create great, responsive websites, but you can count on us to create a website that drives business to your restaurant and edges you above the competition by using mobile-friendly design with a terrific user experience. Ready to take the plunge and create a website with an online menu, blog, and beautiful photos? Get your free website consultation today!