While there are countless ways to market your restaurant, the benefit of restaurant blog marketing far outweighs most methods.
Your own restaurant blog transforms your website in to an interactive centerpiece for customers to find news and information about your business and industry.
With so many restaurants out there, most having websites, its important your most important marketing method stands out. Adding a blog to your restaurant website instantly helps you reach out to customers, positioning your business head and shoulders above your competition.
Today, we discuss the benefits of creating a blog on your restaurant website, and ways in which you can use it to its full potential.
Updating your website with fresh, unique content once a week can mean the difference between a top 20 ranking in Google and a top ten or even top five ranking.
Like humans, search engines love websites that are updated on a regular basis. With a blog, updating your website with fresh, unique content once a week can mean the difference between a top 20 ranking in Google and a top ten or even top five ranking.
Blogs are also a magnet for incoming links from other websites. If you write quality content, you’ll often find other websites will link to your articles.
Search engines love a website with plenty of incoming links. They are seen as a ‘recommendation’ by search engines, and the more ‘recommendations’ you have, the higher your website will rank.
While personal interaction with a customer may be easy when they’re inside your restaurant, continuing that same personal interaction when they’re outside your restaurant isn’t easy. However, with a blog your options are endless, whether you’re sharing customer reviews, ‘secret’ photos of your chef’s latest dish, perfect recipes for the home cook or a personal message from the owner.
Using built in functions of a blog to upload media such as photos and videos, and by allowing your readers to comment on each article they can interact with you and take part in discussions related to your business and industry.
With your own blog you can maintain your connection and interaction with customers even when they’re not in your restaurant
Whether you are asking customers to upload their photos from their evening in your restaurant or asking them to submit their favourite food recipes in the comments of a blog post, with your own blog you can maintain your connection and interaction with customers even when they’re not in your restaurant.
Blogs allow customers to subscribe to future updates. Once subscribed, every time you update your blog with a new article, subscribers are sent an email or an update to their RSS reader (depending upon the method they used to subscribe).
Building a list of subscribers is an excellent tool for generating repeat visitors to your website, and like any marketing technique repeated exposure is always valuable to a business.
By using subscriptions to build a base of regular readers, you can start to build your base of regular diners.
While we may have discussed the benefits of marketing with a blog, we haven’t discussed why marketing with a blog is starting to replace traditional marketing techniques.
Blogs don’t cost much to setup, if anything at all, and the time invested in them doesn’t have to be huge. In fact, the best tool to setup a blog is ‘WordPress’. Because Restaurant Engine is built on WordPress, starting your blog is easier than ever.
One article a week may take you an hour and responding to comments from readers throughout the week may take another 20 minutes. With that, you receive a base of loyal readers, a place to interact and connect with customers and potential customers, and a potential increase in website visitors and customers due to higher search engine rankings.
One of the hardest parts of marketing your business is finding the right audience. With a website and a blog, worrying about who you’re targeting is a thing of the past because you know that almost everybody hitting your website is doing so because they’re looking for a restaurant within in your area, usually within the next few days. This results in a well-targeted form of marketing, allowing you to get straight to heart of your intended audience.
Do you have a blog on your restaurant website? Have you noticed a rise in customer interaction or search engine rankings? Let us know in the comments below.