Connections. That’s what the Internet is all about. Connections help you grow your restaurant, and connecting with food bloggers is a vital part of your digital marketing strategy.
According to TechnoratiMedia, blogs are the third most influential digital resource people use when making purchases, just behind retail and brand sites.
One of the best ways to enlist help to grow your restaurant is to reach out to food bloggers. (tweet this) Conduct an on-going blogger outreach campaign by initiating and cultivating relationships with these foodies. You’ll find that creating a long-term relationship with food bloggers can be mutually beneficial.
We have lots of tips for how to enlist the help of food bloggers to grow your restaurant complete with dos and don’ts. So, let’s get started.
The first thing you want to do when starting your food blogger outreach campaign is make a list of food bloggers. Read and research their blogs. Make sure you like their writing style and the look of their blog. Narrow your list down so you have no more than 20 for your first outreach campaign.
Next, learn more about the food bloggers. Follow them on social media. Comment on their blog and social media posts. Find out if they guest post on other blogs. Tag them in social media. The whole idea here is for them to know about you before you contact them.
You’ve set the stage and done your research. By now, your restaurant should be on their radar, and it’s time for you to make your move.
Note that food bloggers get numerous emails and phone calls from restaurants just like yours every day, so you’ve got to stand out. Here are a few tips to assist you with your first personal contact with the food blogger:
Once you’ve initiated the conversation with the food blogger, it’s time to take some action. Don’t make the food blogger come up with ways to promote your restaurant. Help them out.
A key part of your blogger outreach campaign is creativity.
In the past, the easiest way to get listed on a food blog was to sponsor a link, banner ad or promotion. This type of advertising packs less of a punch these days as blog readers have smartened up. They realize these are paid sponsorships, and thus, they give them less weight.
There are ways to stay on top of the food blogger scene by suggesting some creative methods to your favorite food blogger. This should be relatively easy to do especially if you have a relationship with the blogger.
Most food bloggers are constantly on the look out for new content, so to have it suggested to them is a bonus and time-saver for them. Here are a few creative ideas for promoting your restaurant to your favorite food blogger:
With some of these tips in hand, we bet you’ll find it’s not so hard to enlist the help of food bloggers to grow your restaurant. Remember to have a goal in mind before you approach the blogger.
Keep on top of the creative ideas because the less you make the food blogger think about how to promote your restaurant, the more likely they are to do it. Having an idea ready makes it easy for food bloggers to decide if they want to work with your restaurant. (tweet this)
Lastly, food blogs are also important to your restaurant because they can improve your search engine ranking. Inbound links coming in to your site are a big determinant of your SEO ranking. Inbound links from reputable, trustworthy websites tell the search engines you are a viable business. This is just another important reason to enlist the help of food bloggers.
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