As a restaurant owner or manager, you know how important the overall consumer experience is to the success of your restaurant.
What your customers experience with your restaurant is as important as the food they eat.
For example, if they have a positive experience, they’re likely to return and tell their friends and family about your wonderful restaurant. Yet, if they had a poor customer service experience, they’re likely to do the same sharing with friends and family, but they won’t return.
The importance of the overall consumer experience isn’t to be underestimated. Because it’s so important, we’re going to look at how a POS (point of sale system) can better your customers’ experience.
In this article, we uncover the five customer benefits of introducing a POS System.
Everyone of your diners has a different expectation of speed. Some like to linger over their meals while others want to be in and out quickly.
When you add a POS system, you can meet the needs of all of your customers.
In our digital age, people don’t want to wait for anything, and they get grumpy when they have to wait. The overall consumer experience matters, and when you make customers wait to order or wait to pay, they start to feel dissatisfied. They lack the control to do anything about their situation.
You can alleviate their dissatisfaction with a POS. With a tabletop POS, your customers can order and pay when they want to do so.
What’s more, your new POS system lets your customers check their orders and payments with ease. Their entire customer journey is made easier.
Returning diners may even find their credit card information saved so they don’t have to pull their card out and punch in the numbers. It’s simple and fast for them to pay your restaurant.
With a POS system, you can reach out to your customers and engage them after they’ve left your restaurant.
For example, you can offer them customized coupons and discounts through email marketing. You might have a customer who always orders the same dish or the same appetizer. Your POS system knows this, so you can offer a special or discount on your customer’s favorite dish.
In addition, because you can track customer behavior, you can tailor your marketing strategy to them. They’ll appreciate the engagement and enjoy building a relationship with your restaurant. For example, you might introduce them to your chef through email marketing, and your chef might share a favorite recipe.
Your customers will enjoy the share and in turn be more likely to come back to your restaurant.
Today’s consumers want a rich experience. They also want a personalized experience. Through your POS system, you can give them both. (tweet this)
According to one study, nearly 70% of diners said loyalty platforms bring them back to a restaurant.
This statistic is just another reason you want to introduce a POS system in your restaurant. Your customer benefits from it because your loyalty program is tied right into the system.
With a POS system, you can increase customer loyalty by rewarding them. They’ll find their reward housed in your system. They can see how much more they need to spend to bump up to the next level, and they can easily apply their reward to their meal.
You’ll find that your customers really enjoy having their loyalty program tied right into your POS.
On your side, you’ll find that the loyalty program helps you increase sales while also helping to build strong customer relationships.
We already mentioned that your customers don’t want to wait for anything. They also don’t want to be inconvenienced.
They want to order from you from anywhere and easily. Your POS system helps them do this because it connects to your online ordering system.
With this setup, you give your customers freedom and flexibility to order when and how they want.
For some restaurants where customers stand in line to order, a POS system can really be helpful to the overall consumer experience.
Many customers when faced with a long line will simply get frustrated leave. But if you have a POS system, your customers can “bust” through the line. You have several choices here.
You can have team members walking through the line with tablets and take orders from there. Or, you can have multiple kiosks set up throughout your restaurant for ordering.
Letting diners skip the line and order and pay at one time helps enhance diner engagement.
In addition, you’ll find this improves the customer experience while also helping you avoid lost sales. You also might find your customers order more food because they’re happier.
You want to provide the best dining experience to your customers. You also want to keep your current diners, draw in new ones, and beat out the competition.
Your first step toward this goal is dynamite food. Your second and equally important step is an excellent customer experience.
With a POS system, you put power and control in the hands of your diners. You enhance customer experience and help your customers enjoy your menu with ease. (tweet this)
By introducing a POS system, your customers can order drinks, appetizers, their meal, dessert, and coffee all on their own. They don’t have to wait for waitstaff to come to their table.
Adding a POS system shows your customers you understand them, value them, and appreciate their time.
Besides the benefit of improving the consumer experience, a POS system benefits your restaurant, too. One of those benefits is gathering important information about your customers so you can market to them again in the future with a loyalty program, coupons, tips, and more.
So, you can see the benefits of introducing a POS system for your restaurant are many, and they can enhance the overall customer experience as well as your marketing abilities.
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