How to Integrate Online Ordering Into Your Facebook and Email Campaigns

Online Ordering

Increase your orders by integrating online ordering into Facebook and email.

There is a big buzz phrase in the restaurant industry as of late:

The big buzz in the restaurant industry is online ordering. (tweet this)

Those two simple words are having a tremendous impact on the success of restaurants.

In this day-and-age, people are relying on the Internet more and more to simplify their lives. With online ordering, restaurants are helping with this simplification. Imagine having to run a million errands, but still having to feed your family and not having the time to cook a meal?

While you may not have time to cook a meal, you probably have the time to look up your favorite restaurant on your computer or mobile device and place an order. Online ordering is certainly something that countless people appreciate the convenience of; and it is something that restaurant owners appreciate as well, as it helps to increase the number of pickup and delivery orders and increases the average order size. Plus, it boosts customer loyalty (and the more loyal customers a restaurant has, the more repeat orders and the more success a restaurant will have).

So, now that you know the benefits of online ordering, hopefully you have integrated it into your website. However, your website isn’t the only place where you can integrate online ordering – you can also integrate it into your email marketing and social media campaigns.

Imagine how many more orders will be placed when your customers can place them directly from their email or through your social media pages?

But, how do you go about integrating online ordering into social media and email? While it may sound like a difficult task, it’s actually not as hard as you might think.

Ordering Through Facebook

Of all of the social media platforms available, Facebook is the most feasible to use for placing and filling online orders. As soon as your customers visit your Facebook page, they will have the ability to place an order directly from it, and given the fact that there are literally millions of people who use Facebook each and every day, this could translate into some pretty impressive orders for your restaurant.

To incorporate online ordering on your Facebook page, you have to include a Facebook Ordering App on your page. Once your customers click on this app, they can see your menu items, select what they want to order and even pay for their order directly from your Facebook page.

Once the order is placed, thanks to the ingenious design of a Facebook ordering app, the order is sent directly to your restaurant and your staff can start preparing the order. Once the order is placed, all your customers have to do is pick it up. Talk about easy!
And, given the beauty of sharing on Facebook, when a customer places an order through your page, that order goes viral, so to speak; his or her friends can see that an order was placed, which will naturally create more interest in your restaurant.

Email Ordering

Offering online ordering through your email marketing campaign is also quite simple. Whenever you send out an email to the people on your mailing list, don’t forget to include a link to your online ordering option.

Online Menu

Entice your audience by including high quality images of your menu items in your emails.

Of course, you’re going to want to make sure the email talks about your amazing food options. Include pictures of your food to make the emails even more enticing. Somewhere in the email, include a call to action: Something like, ‘Placing your order has never been easier’ and include a link directly to your online ordering system. Once accessed, your customers can place their orders directly from their computer.

Online ordering can boost your success; integrating online ordering through your social media and email campaigns can skyrocket that success. (tweet this)

Are you interested in learning how you can bring your online ordering to Facebook and email? Contact us today and we will get you set up in no time.

Images Klearchos Kapoutsis and Keith Slagerman

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