9 Signs You Need a Website Developer
Wondering if you need to redesign your website? Starting a restaurant and need to create a website?
Either way, you need a website developer to help you with one of the most important marketing tools for your website.
In this article, we look at nine signs you need a website developer. But first, let’s uncover the website developer’s duties and learn more about what they can help with.
What is a Website Developer?
According to the Bureau of Labor Statistics, website developers create and maintain websites.
In addition, website developers keep websites performing efficiently. They are skilled at the execution and creating the right coding to make your website work great. A reliable website is a must for your restaurant, and it’s best to steer clear of DIY website builders and instead look for a professional website developer.
Your restaurant’s website is in good hands with a web developer because not only will they create an aesthetically pleasing website for you, but they’ll design one that’s fast and easy to navigate. (tweet this)
A great user experience is key, and you want to find a website developer to help you create the perfect space for current and future diners. But how do you know you need one? Let’s look at the nine signs.
#1: You Need a Website
If you don’t have any online presence, you definitely need a website. If you aren’t sure where to start, head to a website developer.
Before hiring one, though, make sure and do your research. This is much like hiring staff. You are hiring a team to create your digital marketing hub. Check references and look at reviews.
Your website is where all of your other marketing lands. It is pivotal to all your online and traditional marketing, so it’s important you hire right.
You also want to have some idea of the features you want on your website. Your developer may also suggest some.
#2: You Want to Save Time
You are the owner or manager of a restaurant, and you may need a new website. Or you currently own a restaurant and need a redesign.
Either way, you most likely don’t have time to try and create your own website.
So, your best option is to hire a website developer who is skilled at creating websites that work functionally, appeal to visitors, and convert diners.
A pro knows the ins and outs of web design. A pro knows all the tips and tricks to create the best website possible.
Bottomline is that hiring someone to take your website off your hands leaves you time to do what you do best – grow your restaurant and run it well.
#3: You Don’t Have Technical Expertise
If you don’t know how to code a website and you don’t have any experience with visual design, you want to look to someone who has these skills.
A website developer can take your ideas and make them a reality.
The last thing you want to do is spend your precious time building a website when you have no technical expertise. While building a website with a WYSIWYG builder may seem easy, you won’t get what you want. It’s never as easy as you think to build a website, and a website developer has years of experience to do it right.
#4: Your Restaurant Needs to Scale Quickly
If you want to grow your restaurant quickly, you need a strong website to do that.
Many restaurant owners are ready to scale quickly, and this takes time, money, and hard work. This means it’s time to hire a website developer.
In addition, if you’re in the process of scaling your restaurant and your website is outdated, slow, or not converting, you need to hire some help. (tweet this)
A website developer can build the resources you need to bring in more business to your restaurant using your website.
#5: Your Restaurant is Already Growing Quickly
For those of you who already have a restaurant that’s growing exponentially, you need to consider hiring a developer to help you meet the strong demand.
With a developer, you can add new features to your website that help convert visitors. A developer can continually fine-tune your website, making it run faster while providing a great user experience.
When you’re growing quickly, you want your website up all the time. You want your online ordering system to work without glitches. So, you need a developer to help with all this functionality.
#6: Your Website is Outdated
If your website looks and acts outdated, run to a developer. For many restaurants, if your website is three to five years old, you are ready for a refresh.
Outdated and old websites don’t work as well as they should. These websites need upgrades and sometimes extensive ones.
Is your website mobile-friendly and responsive? Is it fast? If not, hire a developer. With 92.1% of internet users browsing online using their phones, you can’t afford not to fix your website immediately.
What’s more, when your site is regularly updated, Google rewards you in search engine rankings.
#7: Your Website Doesn’t Work Well
Are you lacking website traffic? Does your online ordering system convert? Are people bouncing off your website quickly? Does your website show up on page one of the Google search engine for the right keywords?
If you answered no to even one of these questions, hire a developer. Your website isn’t working well, and it needs to be fixed.
#8: Your Website Isn’t User Friendly
In addition, is it easy to navigate your website? Can people find what they want easily and quickly? Again, if the answer is no, hire a developer.
If your site has poor navigation and little to no calls to action, you are going to frustrate website visitors. Even worse, they’ll jump off your website before deciding to visit your restaurant or order online.
Make sure your website is user-friendly and your navigation is overly clear.
#9: You Need a Marketing Hub
For restaurants that leverage email marketing and social media platforms, a website is a must-have.
All of your online marketing eventually points back to your website. This is your marketing hub, and if you don’t have one, you need a developer.
Your website is the center of your online presence. It’s where you showcase and highlight all you are and all you offer.
Your chosen website developer can take your website to the next level, whether it’s a new design or a refresh.
You’ll end up with an easily navigable website, new features and functions, the best plugins, and more. You’ll have a site that’s also quick and Google-friendly.
In today’s digital age, a well-functioning website is pivotal to all your restaurant marketing. It’s time to hire a web developer, and we can help!
At Restaurant Engine, not only do we create great, responsive websites, but you can count on us to create a website that has the right features to showcase and promote your restaurant, is fast, and is mobile friendly. Let us help you make the perfect site that draws customers in, improves your conversion rate, and enables you to grow your business! Ready to take the plunge and create a new website? Get your free website consultation today!
Images: Danny Kang and Spencer Davis on Unsplash
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