Posted in: Social Media

How Food Trucks are Getting More Customers with Facebook

Food Trucks Facebook

You’ll have lines of customers when you promote your food truck on Facebook.

Are you looking for a way to attract more business to your food truck?

Have you considered using Facebook as a means of attracting more customers?

Facebook has become one of the most powerful marketing tools for businesses – food trucks included.

Many food truck owners are using this social media platform to increase the exposure of their business, and it is proving to be quite effective. For such a minimal investment, the reward can be great.

So, how are food truck owners using Facebook to attract more customers? Here’s a look:

Posting Regular Content

One of the keys to success when promoting any business on Facebook is to promote content on a regular basis; and food truck owners who are posting to this social media site regularly are certainly attracting more customers.

By posting regularly, your food truck will stay front and center in your followers’ newsfeed.

Posting Relevant Content

Food truck owners who are posting regularly and are posting relevant content are also reaping the benefits of promoting their business on Facebook. (tweet this)

What type of relevant content should be posted?

  • A listing of locations where your truck will be located
  • An updated listing of menu items
  • The times customers can expect your truck to be operational
  • Eye-catching pictures that relate to your truck, including images of your food, happy customers ordering and eating your food and the locations where your truck will be located
More Customers On Facebook Food Truck Menu

Post your menu so that your customers know what you are serving each day.


One of the biggest reasons why Facebook is so effective for business promotion is the interaction. When customers are able to interact with a business, they develop more of a ‘relationship’ with the business. Food truck owners who interact with their followers are definitely feeling the benefits.

Encourage your customers to interact with you. Ask them questions, like what their favorite menu items are, what type of menu items they would like to see, etc. And if someone posts a question or a comment, make sure that you respond! Not responding can be very harmful to your reputation and greatly impact your business in a negative way.

Connecting with Other Businesses

Connecting with other businesses is a great way to increase customer base, and those food truck owners who are doing this are certainly reaping the benefits. (tweet this)

The more you connect with other businesses, the more exposure your food truck will receive.

The more exposure your food truck receives, the more customers you stand to attract – and the more successful your business will be.

There is no denying the fact that Facebook is one of the most powerful marketing tools for a business, especially for a food truck. If you aren’t promoting your food truck business on this social media platform, you could really be doing yourself and your business a disservice. It’s simple, fast and inexpensive advertising that can have such a huge impact on your success.

Are you using Facebook promotion? If so, what has been working for you and have you noticed it has increased your customer base?

Images courtesy of Ricardo Diaz and Conrad and Peter

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