So someone just left a bad review on your restaurant’s Yelp page.
It eats at you and eats at you! How could someone be so critical of the hard work you’ve put into your business, your passion, your craft? It’s disheartening. But worse, it’s bad for your business, since others will see these reviews on your Yelp page.
So what do you do?
Do you stalk and ridicule that bad reviewer and end up getting yourself arrested (like one restaurateur did). Of course not. Do you simply ignore the bad review? That might do more harm than good.
Perhaps your best option will be to publicly respond to that negative Yelp review. But be careful! This is very tricky business. So in this article, we’ll take a closer look at responding to negative reviews on Yelp.
Just this month, Yelp announced they’ve added “consumer alerts”, which is a major crackdown on fake reviews, or reviews that cheating restaurant owners have paid for.
So it’s more important than ever that restaurants approach Yelp the right way, by being authentic, and show integrity for your business and your customers.
For more general info about improving your restaurant’s yelp page, see our ultimate yelp marketing guide.
Why should restaurant owners even bother? Negative reviews do nobody any good anyway. Right?
Wrong. In fact, I’d go so far as to say negative reviews can actually be a good thing! huh?? Let me explain…
“Negative reviews are a huge opportunity for restaurant owners.”
Negative reviews — or any type of negative feedback for that matter — are a in fact a huge opportunity for you as the business owner. There are two very valuable things that can be gained from a negative review:
There’s one more important thing to realize about negative reviews:
The people who leave detailed and brutally honest reviews, are often what is known as “influencers”. Malcome Gladwell talks about these types of people in his book, The Tipping Point. Influencers are the people who are most likely to tell their friends about your restaurant and spur on the word-of-mouth buzz that is so vitally important to the success of a restaurant.
So if there are any people that you really want to respond to and convert to your site, it’s the people who are leaving you negative reviews.
Let’s dig into how this is done:
The most important thing is to fully digest what the negative review is saying. Most reviews on Yelp are several paragraphs long, so there is a lot to dig into. Hang on every word. Stop and think about what they’re saying. Try and put yourself into the shoes of the reviewer to see it from their perspective.
Before responding, take a day or two to let your thoughts about this marinate a bit. Go back to your restaurant keep a close eye on the things the reviewer commented on. See if anything they said is actually true.
Did they complain that a dish was too spicy? Go taste that dish and see. Did they claim the waitstaff was slow and unresponsive? Keep an eye on this.
After a few days, come back and log into your Yelp account. Find the negative review, then click the small link in the bottom-right corner labeled “Add owner comment”.
This is very important. Go above and beyond to be respectful and positive in what you say in your response. Remember, you’re representing your business, and you want your audience to come away with a positive impression.
Now here’s how to turn this negative review into a big Win:
Ask them to come back in and ask for you (the owner). If they do, this is your chance to connect with them directly, in person, and hopefully change their view of your restaurant.
And if they say they’re impressed the second time around, go ahead and ask if they’d be so kind as to leave a new review on your Yelp page, reporting on the improvement. Now that’s something visitors don’t see every day, and will really make a positive impression on many people who find you on Yelp!
Should restaurant owners respond to bad reviews on Yelp? Post your thoughts in the comments!
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