Getting your restaurant website listed on the first page of Google is quite an accomplishment, and one of the most coveted places for any business owner.
Why? Studies show that nearly 92% of Google traffic stays on the first page, and less than 5% of searchers click through to the second page. This is why landing on the first search page is so important.
If your restaurant isn’t on the first page of Google search, you are missing out on a lot of potential customers. (tweet this)
In this article, we look at the restaurant hack and how to get your restaurant ranking number one on Google. We’re not talking just on the first page; we’re talking number one on the page. Here’s how.
While Google+ certainly isn’t a popular social media platform like Facebook or Twitter, it is a powerful tool when it comes to your Google search rankings.
If you want Google to value your site, there is evidence that shows you are better off showing your appreciation for Google+ by getting your own business page.
Many businesses are finding they show up higher on search engine results if they are using Google’s services.
There are a few basic rules to follow when creating your Google+ Page to increase the odds Google will reward you.
Every restaurant should have a listing on Google+ because that is how you are able to have a listing on Google maps which is vital to your success.
To increase your chances of being listed on Google search’s first page and in the number one position is to have your website designed with search engines in mind.
When web users search for a word or a phrase in the Google search box, Google sends out crawlers to see which websites are the most relevant to the search query.
First, you want to emphasize your location on your website. Include your city and geographic area on your site.
For example, if you are an Italian restaurant located in Dallas, you want to optimize your site so that when people search for Italian food in Dallas, Google will pick up your site.
Is your website responsive? In other words, does it resize beautifully from smartphone to tablet to laptop and desktop? Is the navigation intuitive in the mobile arena?
Google absolutely ranks mobile friendly websites higher in searches. If your website isn’t responsive, you’ve got to redesign it. Today.
With more and more people accessing Google search on their smartphones, you are losing valuable business if your site isn’t mobile friendly, so if you want Google to pay attention to your site, do your best to ensure it’s responsive with user friendly navigation on all screen sizes.
Following are the criteria Google uses to label sites as mobile friendly:
One of the best ways to optimize your site is by paying attention to your keywords. (tweet this)
Fine-tuning your use of keywords as well as long tail keywords is the most effective way to get your site on the first page of Google.
We caution you against stuffing your site with keywords. Google is smart, and they punish sites who stuff their content with keywords.
Here are a few ways to optimize your keywords for success.
How do you choose keywords? You want to get in the head of your customers and think about which ones they are most likely to search for.
You can use tools like Google Keyword Planner to help you compare the search volume for relevant keywords.
When concentrating on one page, you want all of these pieces to have the same keyword you’re optimizing for. This also keeps you from keyword stuffing.
Lastly, if you’re using WordPress for your website, you can use an SEO plugin to help you with all of the above information.
One nearly sure-fire way of getting your website on the first page of a Google search and often ranking number one, is to pay for Google AdWords.
While consistent organic search traffic is the best way to lead visitors to your site, it does take time.
If you want to get there quickly, use Google AdWords.
Google AdWords is a pay-per-click campaign, so you are charged when someone clicks on a link in the search results that takes them to your website.
When working on your Google search listings, pay attention to your Google Analytics. This is a valuable tool from Google that can help you determine areas to improve upon.
You can see where your traffic is coming from and where they go once on your site.
Finally, inbound links to your website matter.
Incorporate links to your website in your email marketing and social media posts. Guest blog and include links back to your site. Use your own blog on a regular basis because Google loves new, fresh content. And, don’t forget a sitemap on your website – this makes Google happy, too.
As one final thought, no one can guarantee you a #1 ranking on Google. And, once there, there’s no guarantee you’ll stay there.
But, if you follow the steps outlined here, you are well on your way to landing on the first page of Google search results and even in the number one spot. Once there, keep up the good work and don’t get complacent.
It takes diligence to maintain your number one spot.
At Restaurant Engine, we build responsive, mobile-friendly restaurant websites with dynamite online menus that rank well in Google search.
Contact us today for your free website consultation. We’d are here to help you stand out in the crowd and stay ahead of your competition with your restaurant website.