Why Behind-the-Scenes Videos Work for Diners and Pubs

Written by Justine Nightingale
Wednesday, October 30, 2024 at 08:00am CDT

You know that today’s market is ultra-competitive, and the best way to succeed is to set yourself apart from the competition. This means fine-tuning your digital marketing and really harnessing the power of video on your website and social media platforms.  

To help you succeed, we look at why behind-the-scenes videos work for diners and pubs and how you can make them perform for you.

Why Do People Like to See Behind-the-Scenes?

Anything and everything is online these days. And people love to look at what other people are doing.  

You can take advantage of this by videoing what’s going on in the background at your diner or pub. It’s the perfect way to give your current and future customers a glimpse at how much care you put into your food and service.  

Show your audience your staff and their camaraderie, your food prep area, your kitchen, the hallways, preparation time, how you make a signature dish, and more.  

These types of videos have a personal touch and help customers feel more connected to your restaurant.

The goal here is to humanize your restaurant and invite people “in” before they ever walk in the door. By giving viewers a behind-the-scenes look, you also engage people and begin the relationship-building process.  (tweet this)

The Importance of Video Marketing

It’s imperative that you incorporate video marketing into your overall marketing strategy. For example, Instagram Reels have an average reach rate of 30.81%. That’s double the reach rate of other content formats.

With video marketing, you can tell an entire story through motion. You don’t always even need words to give people a peek inside. You want to bring your restaurant to life for your website and social media users and even your email marketing subscribers.  

People can engage with and share your videos with others. Videos are attention-grabbing, and they stand out in a sea of images. People scroll through so much information in one day, and your best way to stand out is through video marketing.  

Through engagement and the excitement of videos, you will not only increase your loyal following, you’ll attract new customers, too. 

Now, let’s look at a few types of behind-the-scenes content you can produce and use.  

Video Your Diner or Pub’s Kitchen

Most of the videos you see on a restaurant’s social media page are shots of food. You can really up the ante on your marketing by using video.  

Take a few dishes and walk your viewers through the whole process, from bringing the ingredients into your restaurant to the final product.  

Imagine… your chef visits the farmer’s market for fresh produce, brings it into the kitchen, and lays out all the other ingredients with it. Then, there is all the prep, from washing, drying, and cutting the items to cooking them and then plating them with all the finishing touches.  

People will love these videos. It’s interesting to see where you purchase your food and all the ingredients that go into your dishes.  

You can choose to let someone do a voice-over for this behind-the-scenes video, or you can simply use music and captions. Get creative and make something you’d like to see. That way, you know your audience will love it.

Video the Bar

For pubs and diners with bars, this is also another interesting aspect to show your website and social media visitors.

You touched on your food connoisseurs with your kitchen video, and now it’s time to cater to your drinkers. Many people are into craft liquor, and they’re interested in making their own drinks, so they’ll certainly like to watch you.  

Some ideas for videos behind the bar include: 

• Showcasing your bartender making a particular drink.
• Interviewing several customers at your bar about their experience.
• Sharing specialty cocktails.
• Highlighting instructional videos with your bartender giving step-by-step instructions.

When showing particular drinks, zoom in so you can capture the color and even the bubbles. Your customers will be racing out the door to visit your pub for your bartender’s signature drinks.  

Video Your Staff

People love watching people. Our digital age has created millions of voyeurs. So, let’s give them what they want – an insider’s look at your staff and how they go about their day.  

You are in the relationship-building business, and this is a great way to show off your team. Here are some ideas: 

• Think back to your favorite reality television shows. They show people doing regular things. So, video your staff rolling silverware at a table together. They may be laughing and having a great time. This shows people your team loves their job, which nearly guarantees great service when customers dine with you.
• Have one of your team members “take over” your Instagram account for the day. They record themselves going about the business of their job.
• Highlight each team member in their own video so your customers can get to know your staff. If they are watching a video and then come into your restaurant a week later, they will recognize their server. This makes their overall customer experience personal and unique.

Through staff videos, you invite your current and future diners into your restaurant community. 

Final Thoughts on Behind-the-Scenes Videos

People love to see and hear what other people are doing. Not only does this make them feel close to total strangers, but it also provides a layer of transparency for your restaurant.

People are trusting your diner or pub with their meal and drinks. They want to know if your restaurant is trustworthy and safe to dine at.  

Through video marketing, you make a connection with your audience and show your authentic side. You show customers that you and your staff are human and care about providing great food and service. (tweet this)

This makes them more invested in your restaurant and encourages them to dine with you more often. 

Is your website ready to help you succeed? Do you have a restaurant website that can showcase your behind-the-scenes video content? At Restaurant Engine, we can create a website for you that has the right keywords to land you at the top of search engine results pages. Your website is the centerpiece of your online marketing, and it needs to look and perform well. You can count on us to create an amazing website that presents a unified brand for your restaurant and works across all digital platforms. Let us help you make the perfect site that draws customers in, improves customer engagement and your conversion rate, and enables you to grow your new business after the grand opening! 

 Are you ready to take your restaurant to the next level with a new website?

Get your free website consultation today!

Images: kofookoo.de and Lorenzo Nafissi on Unsplash

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