Pinterest is like a Heaven sent marketing tactic for restaurants.
Because this social media site is all about graphic images, and what better way to promote a restaurant than with graphic images?
People are naturally intrigued by graphic images. The more appealing an image is, the more attention it is going to generate – which is what Pinterest relies on. Whether it’s an outfit, a craft or a décor idea, people are using Pinterest to share their and get new ideas. As such, this site has really become a fantastic marketing tool for businesses in a graphic-friendly niches.
One business that is really having a great deal of success using Pinterest as a marketing tactic is the restaurant industry. Restaurants post irresistible images of their menu items, which attracts the attention of their targeted audience. It really is a fantastic and highly effective marketing approach.
If you own a restaurant and you are interested in jumping on the Pinterest marketing bandwagon, but don’t know where to begin, here are some suggestions that will allow you to effectively use the social media site to your advantage.
The main attraction of your restaurant is the food, right? Well, what better way to attract more customers to your website than by broadcasting pictures of your menu items. (tweet this)
You can post images to Pinterest directly from your restaurant’s website and embed a link directly to your site into the image. Alternatively, you can take images of menu items that aren’t posted on your site and embed a link to your site into the images.
Either way, you’ll drive more traffic to your site, thanks to the power of visual imagery.
It’s not enough to just post images on Pinterest; in order to take full advantage of the power of this social media site, you are going to want to promote your posts elsewhere. (tweet this)
Share your Pinterest posts on other social media sites, like Facebook and Twitter, include links to your posts on your blog and on your restaurant’s website. The more you advertise your posts, the more powerful their effect will be.
Do you serve a wide range of foods? Do you also features specialty drinks and desserts? If so, try making a collection of different pin boards. Make a board for your appetizers, your entrees, your desserts and your drinks, for example. Or, you could make a board each of the different types of entrees you offer; pastas, poultry and seafood, for instance.
What’s the point of this? – It makes it easier for your targeted audience to browse through your menu items, and the general public is all about ease.
You’re using SEO to promote your website, right?
Well, don’t forget to use your SEO practices to promote your Pinterest page, too. Include keywords in your pin boards, in your tags and your titles. (tweet this)
The whole point of social networking is to socialize. You’re investing so much in promoting your business using Pinterest, but it won’t do you a whole lot of good if you aren’t actually using the site to socialize with your customers.
Make sure that you are inviting conversations and responding to comments. Promote contests that will get people talking about your restaurant and spreading the good word; offer a gift card to whoever is the first to find a collection of predetermined pictures, for example.
It’s a fabulous time to be a restaurant owner.
Because social media sites like Pinterest are making to so much easier to market and connect with your customer base. The result of all of this social media marketing? – A more successful restaurant, which is your ultimate goal; isn’t it?
If you are planning on using Pinterest to market your restaurant, what types of images are you planning on using to draw more attention and promote your business?
We’d love to hear your ideas!