To have your restaurant listed on page one of Google’s search engine results pages is fabulous, but it can take some work.
You certainly can’t get there and stay there without having a website that the Google search engine rates highly. Your rating is affected by hundreds of ranking factors that determine your website’s quality score.
So, the question before us today comes down to restaurant advertising and whether or not ranking on Google is worth the money.
The answer is yes, a first page ranking is worth the money, and here’s why.
When your restaurant shows up on the first page of Google search results, that’s money in your pocket. Why?
It is worth noting that you also get more clicks if your search engine results page snippet (the info describing the link) is what the searcher was actually looking for.
You’ll also find that organic listings get more clicks than sponsored ad listings so you want to spend money on optimization.
This isn’t a hard and fast rule as Google is always on the lookout for ways to improve their paying customers’ clicks.
To get the #1 ranking on the Google search engine results page takes some effort on your part. And, the ways to get there are continually evolving as Google changes their algorithms often.
Typically, the following can give your restaurant website a boost in position:
To get top billing organically, your website must meet a lot of criteria. Here are a few basic things your website should have:
Organic listings are of course more beneficial to you because you aren’t paying for the privilege. Everyone wants this top billing, so there is fierce competition.
If you live in an area where your restaurant has a lot of competition, you’re going to have to use Google AdWords to get into the top spot.
You’ll need to bid on the best keywords and phrases to get to the top.
Since search engine optimization (SEO) is so important to your Google ranking, let’s discuss it.
SEO is what you do to make your restaurant’s website pages as relevant as they can be so search engines place value on your site.
Getting to the top of Google means they trust your website, and your reputation is good. It also means your pages are relevant to most search queries. (tweet this)
You can bet that the chain restaurants are getting top billing on Google. But, if you build the reputation of your website, you can get there, too.
Link between pages on your site and concentrate on adding valuable, relevant information.
You also want to ensure that your site’s navigation is friendly and intuitive. This also makes Google trust your site.
Finally, to improve your organic rankings, your website must be created with the user in mind, not Google.
To help you get to the top of Google rankings, take a look at some of the tactics that the current top websites use to land at the top of search engine results pages.
A few words about content because it’s so important – content should be part of your overall restaurant advertising strategy.
Adding fresh content consistently matters to Google. Content can be blog posts, newsletters, infographics, videos, webinars and more.
Use your content to attract new customers and retain current ones.
New content helps you get top rankings on Google, but you don’t want to add it purely for content’s sake. It should be high-quality content that provides value to current and potential diners.
When you add content, you give Google more results to show in searches, and you can highlight more keywords.
Plus, the more content you have, generally the more links you get back to your site. And, valuable content means users stick around on your restaurant website longer which again makes Google happy.
When it comes to restaurant advertising, is ranking on Google worth the money? Again, the answer is yes.
Ranking high on Google can mean the difference between a highly successful restaurant and one that fails. (tweet this) After all, if searchers can’t find you, they can’t eat at your restaurant.
Additionally, the position of your restaurant website in Google search results can mean a click to your site or a searcher who finds someone else first.
You might want to know just how much that top ranking on Google is worth.
According to Google, paid search results are worth $37.7 million per day.
In addition, the first position on Google search results on desktop computers has a 34.36% click-through rate, while the top position on mobile has a click-through rate of 31.35%.
When your site is listed in natural search results, it’s worth even more as more Internet searchers click on organic listings as opposed to paid listings.
In other words, you’ll get more clicks with an organic listing than a paid listing.
So, the money you spend optimizing your site for ranking on Google is well worth it.
At Restaurant Engine, we create great, responsive websites that Google search engines love. Ready to take the plunge and create a website with an online menu, blog and beautiful photos? Get your free website consultation today!