Marketing

Why Behind-the-Scenes Videos Work for Diners and Pubs

Why Behind-the-Scenes Videos Work for Diners and Pubs

You know that today’s market is ultra-competitive, and the best way to succeed is to set yourself apart from the competition. This means fine-tuning your digital marketing and really harnessing…

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Cloud Kitchens Become Green Shoots Within Restaurants

Cloud kitchens, also known as ghost kitchens, are virtual restaurant brands that have distinct listings on food delivery apps, yet share a physical kitchen with other “restaurants.” For example, the…

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Burger King’s $1 Whopper Challenge on Controversial TikTok Unrelated to Juneteenth

Burger King launched another viral campaign yesterday, a Whopper Challenge intended to grow its young audience on TikTok. Any TikTok user who posts a video with a specialized soundtrack plus…

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Facebook Reminds Restaurant Owners to Prevent Fake Reviews

  Facebook will be ramping up enforcement of fake reviews of restaurants this year, company executive Nicola Mendelsohn told BBC Radio today. She sympathized with restaurants looking to reopen due…

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Coffee Chains Assist Front-Line Workers with Free Drinks, Masks

For some coffee drinkers, walking into Starbucks is as normal for their everyday routine as regulars strolled into the 1980s sitcom “Cheers.” Baristas know their customers’ go-to drinks and names…

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Restaurant Owners Focus on Creative Problem-Solving

Quick service restaurant transactions are down 43% in the week ending April 12 compared to year ago, according to NPD Group. Midscale/family dining restaurant transactions have declined 81%. More than…

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60,000 Restaurant Workers Applied for RERF; $253B Claimed of $355B PPP Loans; IRS Launches Payment Tracker

News continues arriving for restaurant owners desperate for financial relief. Major headlines this week include the exhaustion of funds at the Restaurant Employee Relief Fund (RERF) and Paycheck Protection Program…

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Delivery Companies Sued for Excessive Restaurant Fees

New York customers are suing DoorDash, GrubHub, UberEats and Postmates for “exorbitant fees” that range from 13% to 40% of food orders, and for anti-competitive practices that discourage restaurant owners…

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Innovative Restaurants Begin Selling Groceries, Meal Kits

As coronavirus cases spread around the world, restaurant owners and employees are certainly going through the toughest of times. Even beyond the precipitous drop in sales, restaurant owners are additionally…

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The Best Bar Marketing Ideas - Game Changers

The 6 Marketing Essentials for Bars

Are you ready to increase your business? Looking for more growth. Take a look at the best bar marketing ideas. These are the real game changers.

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