Posts by Justine Nightingale

User-Generated Content- Transforming Your Diners into Your Best Marketers

User-Generated Content: Transforming Your Diners into Your Best Marketers

Check out these tips for transforming your diners into your best marketers through user-generated content. This can increase your revenue.

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Instagram-Worthy Plate Presentation Elevating Visual Appeal for Social Media Buzz

Instagram-Worthy Plate Presentation: Elevating Visual Appeal for Social Media Buzz

Plate presentation matters. In one study, more than 50% of people say that social media, like Instagram, influences their dining choices. Your success as a restaurateur isn’t only about taste…

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Profitable Menu Engineering Highlighting High-Margin Dishes

Profitable Menu Engineering: Highlighting High-Margin Dishes

Menu engineering is part psychology, part analytics, and part common sense. The purpose of this marketing strategy is to increase your restaurant’s profits through the way you design your menu….

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2025 Digital Marketing Trends Every Restaurant Owner Needs to Know

2025 Digital Marketing Trends Every Restaurant Owner Needs to Know

In this article, we look at 2025 digital marketing trends every restaurant owner needs to know. Gain insights and strategies for success.

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How to Tell Your Restaurant’s Story Through Branding - A Guide to Captivating Diners

How to Tell Your Restaurant’s Story Through Branding: A Guide to Captivating Diners

According to one industry expert, 54% of diners visit the same restaurant over and over. There are several reasons for this, including your food, your pricing, and your customer service….

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Special Events & Theme Nights 4 Ways to Generate Restaurant Buzz

Special Events & Theme Nights: 4 Ways to Generate Restaurant Buzz

Boost your brand awareness and increase revenue. Let’s look at special events and theme nights and four ways to generate restaurant buzz.

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Social Media Do's & Don'ts for Todays Restauranteurs

Social Media Do’s & Don’ts for Today’s Restaurateurs

According to one survey, 62% of respondents check a restaurant’s social media before deciding to dine there. In addition, 42% of respondents prefer social media to search engines when they…

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What Your Restaurant Website's Data Can Tell You

What Your Restaurant Website’s Data Can Tell You

Data is king. We look at what your restaurant website’s data can tell and how you can use it to drive customers to your restaurant.

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Why Behind-the-Scenes Videos Work for Diners and Pubs

Why Behind-the-Scenes Videos Work for Diners and Pubs

You know that today’s market is ultra-competitive, and the best way to succeed is to set yourself apart from the competition. This means fine-tuning your digital marketing and really harnessing…

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7 Brilliant Ideas for Restaurant Grand Opening Marketing

7 Brilliant Ideas for Restaurant Grand Opening Marketing

Your ambitious goal of opening your own restaurant is about to come to fruition. Your menu, staff, and restaurant are ready. There’s just one last thing to do to celebrate…

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